Google Agentic Engine

Fans don't just watch the game. They watch the feed. We built an agentic content engine that turned real-time game data into campaign content at the speed of the game.

AI workflow: Runway / Nano Banana Pro → Veo 3.1

FaceRace AR Lens

The only thing more fun than driving a car with your hands, is driving one with your face. Utilizing AR and facial recognition, we created FaceRace, a Snapchat game where your beautiful face is the controller.

The Secret Glow-Up 🤐

We secretly fitted TikTok creators with braces on the inside of their teeth to prove InBrace is truly invisible. After months of hiding the hardware in plain sight, their unfiltered reveals provided the ultimate social proof: perfectly straight teeth.

Game of Horsepower

For the launch of the Supra, we put two pro drifters head-to-head in a "Game of Horsepower," using the car to play a high-performance version of H.O.R.S.E. The six minute spectacle racked up 3 million organic views and dominated automotive media: Motortrend, TopSpeed, Motor 1

We created a barrage of social content created for the launch.

Emoji Test Drive

Meta called it the most effective automotive campaign they’d ever seen. By targeting creative based on emoji behavior, we reframed the Toyota Camry as an emotional choice, speaking to people fluent in symbols, not spec sheets.

Red car driving in a tunnel with the text 'Presents A Coffee Run' overlaid.
A red Toyota sedan driving on an urban street with parked cars and buildings on either side.
Two people wearing emoji head masks inside a red car. The person on the left has a thinking emoji mask, while the person on the right has a crying emoji mask with tears.
Close-up of a smiling yellow emoji face on a vehicle's steering wheel, with a warning message about seat recline safety in the background.
Close-up of a black and silver car wheel with a Toyota logo in the center.
A black Toyota car driving down a city street with parked cars and buildings on both sides, and people walking on the sidewalk.

The 24-Hour AI Production

I wrote, generated, and edited this in a single day using AI.

AI workflow: Nano Banana Pro → Veo 3.1 → Runway → ElevenLabs

Hydrogen Power

Power a vehicle with hydrogen and people are going to have to have some questions. In this campaign, characters from the stock video world break the 4th wall with their concerns about a hydrogen car.

Dominos Pizza Proverbs

We immortalized decades of Domino's hard-earned wisdom on corrugated cardboard. These oven-baked insights transformed the humble delivery box into a national conversation.

Toyota Highlander

We used the Highlander’s seating capacity as a narrative engine, transforming mundane utility specs into a stage for high-capacity social first storytelling.

360º Highlander

A first-of-its-kind 360º social experience with looping gifs stitched together in an immersive world.

Children loading colorful foam blocks into the trunk of a silver car at a car dealership display, with a sign indicating cargo space of 83.7 cubic feet, on a display platform with tires stacked nearby.
Miniature scene of a person riding a tricycle over a small bridge in a sand landscape, with tire stacks and pink flags marking a course, and a sign indicating available 19-inch alloy wheels.
A white Toyota Highlander SUV on display with a person standing beside it, under a stormy sky with large clouds. The display is surrounded by blue umbrellas and an umbrella with the words 'Highlander' and 'rain-sensing wipers available.'
Family unloading large foam blocks from a car trunk onto a display area with measuring sign indicating cargo space of 83.7 cubic feet at Highlander.

Hylands Naturals

New parents don’t just care: they obsess. We mapped the hyper-vivid rabbit holes of the parental mind, turning middle-of-the-night anxieties into a relatable creative landscape. It’s proof that the more you care, the more interesting the truth becomes.

0-60 in Less Than a Vine

One Show Interactive Best Use of a Social Network, Branded Social Post,

Creativity/AdAge pick of the day

Smartphone screen displaying social media post with a photo of a car's speedometer and some text details.
Logo for 'The One Show' featuring black background and white geometric shapes with text

Google Android Auto

The car shouldn't be a dead zone for your digital life. We engineered a launch that turned the dashboard into a seamless extension of the pocket. It’s interface-first storytelling that solved the digital disconnect before the engine even started.

H&R Block

For business owners, taxes are a psychological stalker following them around. We captured the silent anxiety of being haunted by the burden of their obligations. After all, no one starts a company to do bookkeeping. Unless you're H&R Block.

Domino’s Lunch Amnesia

Breakfast is essential. Dinner is an event. Lunch is a total blank. We turned that universal memory glitch into a tactical advantage: if you can’t remember what you ate yesterday, you didn't have Domino’s. It’s the five-dollar cure for the forgotten meal.

Billboard advertising Domino's $5 lunch menu asking if people remember what they ate for lunch yesterday.

Safety Happens Fast

Safety is a game of split seconds where human mistakes are inevitable. We slowed down time to dramatize those all-too-human lapses, proving that technology is at its best when we’re not.

How Fast Can You Turbo?

A speed-reading experience delivering the benefits of Hyundai’s turbo tech, at turbo speed.

A digital advertisement for the 2015 Hyundai Sonata Turbo features a silver sedan in motion against a cityscape background at night. The ad asks, "How Fast Can You Turbo?" and invites viewers to experience the car at turbo speed. There is a slider control labeled "Choose your turbo speed" with a music player showing the song "Because" by an artist named spritz, with playback controls below.

Jell-O Adults Only

We used Intel facial recognition AI to build a vending machine that only serves those it deems old enough. By turning a simple age-gate into a high-tech interaction, we made a childhood staple feel like an exclusive adult reward.

A woman is standing in front of a colorful interactive display featuring an eye symbol that glows yellow.
A woman with blonde hair wearing a leopard print top standing near a black car, with a child nearby in an indoor setting.

Best Buy Future Proof

Keeping up with technology is hard. We worked with Best Buy to launch the Buy Back Program, creating a campaign that helped people future-proof their tech and upgrade confidently.