The Hyundai Genesis is unexpectedly fast. So we set out to prove the car could go 0-60 mph in less than a Vine.
One Show Interactive 2014 Finalist- Branded Social Post
One Show Interactive 2014 Finalist- Best Use of a Social Network
Webby Honoree 2014- Entertainment
New York Festivals- Finalist Award
With the introduction of Android Auto, you've got Google at your fingertips. Which may or may not be a good thing.
In this spot, we embedded a few easter eggs the conspiracy community would pick up on. And they took the bait.
Keeping up with technology can be exhausting. The future always seems just out of reach. People are reluctant to buy the latest gadget because they worry a newer version will make theirs obsolete instantly. So we lauched Best Buy Future Proof: A program that allows people to trade in their TV's, smartphones and laptops so they don't worry about being left in technology's dust.
Introducing a holiday fundraising initiative: Men wrapping packages to raise money for packages at the Testicular Cancer Foundation.
Breakfast is the most important meal of the day. And dinner is a meal that many plan their day around. This relegates lunch to a mere afterthought. We created this "Lunch Amnesia" campaign based on the observation that yesterday's lunch is hard to remember.
Domino's for lunch? You won't forget that tomorrow.
For years, drivers have resorted to silly smartphone mounts in cars. As the first car with to fully integrate the smartphone, we celebrate Android Auto by retiring these devices. It’s the end of the road for the window mount suction thingy.
When you completely reinvent yourself as a brand, you learn a few things along the way. “Pizza Proverbs” are oven-baked insights gleaned from the journey to create a better pizza. We started the conversation with 8 different proverbs on the new pizza boxes. Then gave fans a chance to contribute their own sage words of pizza wisdom and be immortalized on future boxes.
Estimated free media impressions: 300 million.
Many people think of a Hyundai as a Korean automaker. But the Sonata was designed and assembled in America.
To emphasize these American origins we launched “Sonata Spotted.” A geo-guessing game built on top of Google Street View, challenging players to spot the Sonata’s location using their knowledge of America’s roads, landscapes and terrain.
A selection of a few passion projects I've created over the years with friends.
Rather than just tell people Hyundai's turbo Sonata is fast, we created an experience itself that could be experienced quicker. "How Fast Can you Turbo?" is a Spritz-powered speed reading experience that hacks the human brain to deliver the benefits of Hyundai’s new turbo technology, at turbo speed.
Words turboed so far: 300,000+
Jello Temptations is the first Jell-O just for adults. So we decided to create the world’s first vending machine that can sense if you are in fact, a grownup. Using INTEL facial recognition technology, the vending machine was capable of identifying adults and children within 25 feet.
Move along kids. Nothing to see here.
A lot of things can raise your pulse. Sex, public speaking, roller coasters, dramatic movies. What about experiencing great design? Auto companies love to say their cars are beautifully designed. But we wanted to prove it. Using technology originally developed at MIT, this concept uses an everyday computer web cam to capture people's pulse rate in real-time. When it comes to design, the heart doesn't lie.
RAV4 stands for Recreational Active Vehicle. Active is literally it's middle name. We created this campaign to capture the spirit of the original recreational vehicle, executing a stunt high in the mountain air of Patagonia.
The Hyundai Sonata is the only hybrid with a lifetime battery warranty. So we created these infinite digital installations to spread the word. Embedded glance-detection sensed when someone was looking, triggering a close up of the car.
Everyone knows Hondas last a long time. So there's a possibility your Honda might actually outlive you. "Will Your Honda" is a place for Honda owners to create a legally-binding will, so they can pass on their long-lasting Honda to someone they know will care for it after they're gone.
We launched one of the first bike sharing programs in the country. Here are a couple things we created for the Bcycle in Boulder Colorado.
Movie theaters and cell phones have never been friends. Until now. We created Best Buy Movie Mode to actually enhance the movie going experience by translating characters in real time during the movie Despicable Me. The app created a new level of engagement never before seen in mobile content.
How would you react if you'd just won a huge sweepstakes? We created this piece to celebrate the moment an everyday dude wins.
Aquaphor is great for helping tattoos heal. We created in collaboration with photographer John Midgley and tattoo artist Scott Campbell to showcase the power of Aquaphor healing ointment. Feed your freshly minted tattoo some Aquaphor next time you get inked. They love the taste.
BK's King Deals are cheap. So cheap, you'll feel like you've robbed us. This campaign heightens the feeling of lawlessness when enjoying a BK King Meal.
“You’ve got mail.” With a single iconic phrase, America Online ignited the curiosity of millions. We brought back this phrase with a new twist to connect people with content they had no idea was from AOL.