To launch the Supra, two pro drift drivers used the vehicle’s raw power and challenged their opponent to perform tricks in a Game of Horsepower. Just like the classic basketball game. The resulting social content generated earned media and marked the return of a cultural icon.
2+ million YouTube views
Press: Motortrend, TopSpeed, Motor 1
Insight: People are skeptical of new technologies without a proven track record.
In this campaign, cliché characters from the stock video world break the 4th wall with real concerns about driving a hydrogen-powered car.
Insight: As a new parent, it’s natural to care a lot. But, it also means your mind takes you to some interesting places.
This campaign explores the mindset of new parents as they take on parenthood.
Domino’s Pizza Proverbs are oven-baked insights gleaned from journey to create a better pizza. We started the conversation with 8 different proverbs on the new pizza boxes. Then gave people a chance to contribute their own sage words of pizza wisdom and be immortalized on future boxes.
Estimated free media impressions: 300 million.
Insight: No one starts a business to do taxes, bookkeeping, and payroll. Except H&R Block.
We used AI and INTEL facial recognition to create the world’s first vending machine that senses your age. The machine dispensed treats to grownups, earning media coverage for Jell-O’s first adults-only dessert.
USA Today
NBC Chicago
Mashable
Time Magazine
With the introduction of Android Auto, drivers have Google at their fingertips. Which may, or may not be a good thing. One thing’s for sure, it’s the end of the road for the window mount suction thingy.
Breakfast is supposedly the most important meal of the day. And dinner is a meal to plan their day around. This relegates lunch to a mere afterthought. We created this "Lunch Amnesia" campaign based on the observation that yesterday's lunch is hard to remember. Domino's for lunch? You won't forget that tomorrow.
We secretly gave TikTok creator Alyssa Salazar braces. Then revealed she’d been wearing them on the inside of her teeth for months using InBrace, showing teenagers can straighten their teeth without the social consequences of a mouth full of metal.
This campaign slows down time to show how fast Toyota Safety Sense™ works when a split second matters.
Keeping up with technology can be exhausting. Investing in the latest and greatest gadget means the introduction of a new version could make yours obsolete instantly. We created Best Buy Future Proof. A program that allows people to trade in their gadgets so they don't ever have to worry about being left in technology's dust.
Layering looping GIFs inside a 360º world, we created a first-of-its-kind digital experience playfully showing the Toyota Highlander’s best features. Check it out here.
Perhaps the only thing more fun than driving a car with your hands, is driving one with your face.
Utilizing facial recognition, we created FaceRace. A Snapchat game where your face itself controls the vehicle. We even added easter egg interface inputs: When a person opened their mouth the vehicle would honk. When they widened their eyes the headlamps turned on.
We helped Best Buy transform the phone from an unwelcome annoyance into an essential cinema accessory. By synchronizing your phone with the movie screen and translating the character’s gibberish in real-time during the movie, we created a new level of engagement never before seen in the mobile space.
A speed reading experience to deliver the benefits of Hyundai’s turbo technology, at turbo speed. View here.
BK's King Deals are cheap. So cheap, you'll feel like you've robbed us. We created this campaign to heighten the feeling of lawlessness when ordering a BK King Deal.
The Hyundai Genesis is unexpectedly fast. So we set out to prove the car could go 0-60 mph in less than a Vine.
One Show Interactive- Branded Social Post
One Show Interactive- Best Use of a Social Network
Webby Honoree- Entertainment
New York Festivals- Finalist Award
Everyone knows Hondas last a long time. So there's a possibility your Honda might actually outlive you. "Will Your Honda" is a place for Honda owners to create a legally-binding will, so they can pass on their long-lasting Honda to someone they know will care for it after they're gone.
This campaign is ode to people whose competitive nature doesn't have an off switch. The type who love winning at everything winnable. From a foot race with a child, to fantasy football, some people simply don't know how to lose.
In collaboration with famed tattoo artist Scott Campbell and photographer John Midgley, we created this campaign to show the power of Aquaphor in helping fresh tattoos heal.
Using a person's recent emoji usage on social as an emotional indicator, we served up one of 80 emoji stories relevant to their current mood.