Google Sports Engine

We built a Google Gemini-powered content engine designed to move at the speed of sport. The agentic system “watched” the game in real time, generating copy and visuals instantly, as the action was still unfolding. By turning live game data and social sentiment into on-the-fly creative, Google Pixel showed up in the moment, proving a brand can finally keep pace with live sports.

Festival of Media, Best Campaign led by Technology, Atomic Awards

Created for the global launch, two professional drivers use the power of the new Supra to play a “Game of Horsepower.” 2+ million YouTube views. Press: Motortrend, TopSpeed, Motor 1

A yellow Toyota Supra racing on a track with tire marks, with Toyota and Supra logos visible in the top left corner.
Red Toyota Supra sports car on a wet racetrack with empty stands and a clear sky.
A white sports car and a red sports car driving on a race track with empty bleachers and a press box in the background, with the Toyota logo at the bottom left and the Supra logo at the top left.
Red Toyota Supra race car on a track, with a gray bow on top, driving on a race track with trees in the background, and a GO video watermark.

Created for the global launch, two professional drivers use the power of the new Supra to play a “Game of Horsepower.” 2+ million YouTube views. Press: Motortrend, TopSpeed, Motor 1

Yellow Toyota sports car racing on a track with the Toyota and Supra logos visible.
A red Toyota Supra sports car parked on a wet race track with reflections on the surface, against a backdrop of bleachers and trees, with logos for GTR Supra, Toyota, and Vimeo in the image.
Two sports cars, one white and one red, driving on an empty race track with grandstands and buildings in the background.
Red Toyota Supra on a race track with a large model of a white aircraft on its roof, in a race or stunt setting.

Dominos Pizza Proverbs

Campaign for Domino’s featuring the hard-earned wisdom of decades in the pizza business, immortalized on corrugated cardboard delivered daily across the country.

Domino’s Lunch Amnesia

A campaign for Domino’s built from a simple, yet perplexing observation.

Billboard advertising Domino's lunch menu with a question about recalling what was eaten yesterday.
Flyer advertising Domino's $5 lunch menu featuring penne pastas, oven-baked sandwiches, and mini 2-topping pizzas, with a question about lunch memory and images of sandwiches.

Toyota Safety Sense

We used slow motion to highlight the speed of Toyota’s safety technology.

Hyundai Smart Watch

I wrote, generated, and edited this in a single day with Veo 3.1 and other AI tools.

FaceRace

A Snap game created for Toyota where you use your face to drive.

Mobile game screen showing a top-down view of a red car driving on a road with a girl’s face near the top, a yellow smiling emoji, and various icons including Toyota logo, search, and create options.

Toyota Highlander

Statistically speaking, 7 seats leaves room for some storytelling.

360º World

A first of its kind 360º experience with looping gifs stitched together in an immersive world.

Children loading colorful foam blocks into the trunk of a silver SUV on a platform that displays a sign indicating 83.7 cubic feet of cargo space. A woman and a girl are nearby, and stacks of tires are to the right.
Miniature model of a person riding a tricycle on a track surrounded by tire barriers, with piles of tires labeled 'Available 19-Inch Alloy Wheels Highlander', small pink flags, and sand-like terrain.
A white Toyota Highlander on display in a studio setting with a grey backdrop and cloud prop, surrounded by blue umbrellas and grey fabric resembling a rainy scene, with a large white umbrella advertising rain-sensing wipers.
People unloading large foam blocks from a white SUV with an open trunk. The display indicates cargo space of up to 83.7 cubic feet, with children and an adult working with the foam blocks. The scene appears to be in a showroom or exhibit space.

Hyundai 0-60 in Less Than a Vine

One Show Interactive Merit Social Media Best Use of a Social Network, Branded Social Post, Digiday Best Social Video, Creativity pick of the day

Smartphone displaying a social media post with a photo of a car's dashboard showing the speedometer, and a humorous comment about Teddy and a Vine reference.

How Fast Can You Turbo?

A speed-reading experience delivering the benefits of Hyundai’s turbo technology at turbo speed.

A silver sedan car is shown in motion on a city street at night with blurred lights in the background. The image features promotional text asking 'How Fast Can You Turbo?' and mentions the 2015 Sonata Turbo. Below, there is a control panel for selecting turbo speed, displaying a slide bar, song titled 'Because' by Spritz, and playback controls.

Jell-O Adults Only

Temptations is the first Jell-O meant for adults. We created a vending machine with INTEL facial recognition technology built in to identify adults and only serve it up to them.

A person is standing in front of a machine with glowing eye and hand symbols, possibly an arcade or gaming machine.

Emoji Test Drive

We targeted ads based on people’s emoji usage.