We built a Google Gemini-powered content engine designed to move at the speed of sport. The system was engineered to “watch” the game in real time. When a key moment happened, it generated copy and visuals instantly, as the action was still unfolding.
By turning live game data and social sentiment into on-the-fly creative, Google Pixel showed up in the moment, proving a brand can finally keep pace with live sports.
35 unique creative versions triggered instantly by live game events
28 million impressions delivered in the heat of the moment