Google Sports Engine
We built a Google Gemini-powered content engine designed to move at the speed of sport. The system was engineered to “watch” the game in real time, generating copy and visuals instantly, as the action was still unfolding. By turning live game data and social sentiment into on-the-fly creative, Google Pixel showed up in the moment, proving a brand can finally keep pace with live sports.
35 unique creative versions triggered instantly by live game events
28 million impressions delivered in the heat of the moment
Hylands Naturals
Hydrogen Power
Power a vehicle with hydrogen and people are going to have to some questions.
Toyota Supra Launch
Created for the global launch, two professional drivers use the power of the new Supra to play a “Game of Horsepower.” 2+ million YouTube views. Press: Motortrend, TopSpeed, Motor 1
Android Auto Launch
H&R Block
Dominos Pizza Proverbs
A campaign series created for Domino’s with sage maxims.
Domino’s Lunch Amnesia
Toyota Safety Sense
We used slow motion to highlight the speed of Toyota’s safety technology.
Hyundai Smart Watch
Written and created in a single day with Veo 3.1 and other AI tools.
Open To
Mini-campaign on LinkedIn about various things I’m open to.
FaceRace
A Snap game created for Toyota where you use your face to drive.
Highlander
7 seats leaves room for some storytelling rooted in stats.