http://www.brianmfrost.com Brian Frost Integrated Copywriter Fri, 23 Dec 2011 15:47:46 +0000 http://www.brianmfrost.com en http://www.brianmfrost.com/Jell-O-Temptations http://www.brianmfrost.com/following/brianmfrost.com/Jell-O-Temptations Fri, 23 Dec 2011 15:47:46 +0000 Brian Frost Integrated Copywriter 2156459 Jello Temptations is the first Jell-O just for adults. So we decided to create the world’s first vending machine that can sense if you are in fact, a grownup. Using INTEL facial recognition technology, the vending machine was capable of identifying adults and children within 25 feet. Move along kids. Nothing to see here. USA Today NBC Chicago Mashable Time Magazine http://www.brianmfrost.com/Domino-s-Lunch-Amnesia http://www.brianmfrost.com/following/brianmfrost.com/Domino-s-Lunch-Amnesia Tue, 04 Oct 2011 17:14:15 +0000 Brian Frost Integrated Copywriter 2038057 LUNCH AMNESIA Breakfast is the most important meal of the day. And dinner is a meal that many plan their day around. This relegates lunch to a mere afterthought. We created this "Lunch Amnesia" campaign around the observation that yesterday's lunch is hard to remember. Maybe it's time for a lunch that we can all remember? Enter Domino's five dollar lunch special. Domino's Lunch Amnesia Radio by Brian Frost <img src="http://payload.cargocollective.com/1/0/25627/2038057/Screen shot 2011-09-13 at 11.14.08 AM.png" border="0" width="670" height="436" width_o="815" height_o="531" src_o="http://payload.cargocollective.com/1/0/25627/2038057/Screen shot 2011-09-13 at 11.14.08 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/2038057/Picture 2.png" border="0" width="670" height="742" width_o="736" height_o="816" src_o="http://payload.cargocollective.com/1/0/25627/2038057/Picture 2_o.png" align="left" /> http://www.brianmfrost.com/BK-Breakfast-Alarm http://www.brianmfrost.com/following/brianmfrost.com/BK-Breakfast-Alarm Thu, 22 Sep 2011 19:24:18 +0000 Brian Frost Integrated Copywriter 2043202 What if you didn't dread the sound of your alarm clock in the morning, but instead welcomed it? What if you could wake up to two-dollar Croissan'wiches and one dollar Cini-minis? We created this alarm clock app to lure people out of bed with a new breakfast deal every morning. Once the alarm goes off, consumers brought their phone into the local BK to redeem the daily deal on breakfast. <img src="http://payload.cargocollective.com/1/0/25627/2043202/Screen shot 2011-09-01 at 3.22.19 PM_13.png" border="0" width="392" height="528" width_o="392" height_o="528" src_o="http://payload.cargocollective.com/1/0/25627/2043202/Screen shot 2011-09-01 at 3.22.19 PM_13_o.png" align="left" /> http://www.brianmfrost.com/BK-King-Deals http://www.brianmfrost.com/following/brianmfrost.com/BK-King-Deals Thu, 22 Sep 2011 18:23:24 +0000 Brian Frost Integrated Copywriter 2042839 Under this umbrella idea: "You'll feel like you robbed us" we created this campaign that aims to heighten the feeling of lawlessness. <img src="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-1.png" border="0" width="670" height="513" width_o="670" height_o="513" src_o="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-2.png" border="0" width="670" height="554" width_o="670" height_o="554" src_o="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-3.png" border="0" width="670" height="448" width_o="670" height_o="448" src_o="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-3_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-4.png" border="0" width="656" height="637" width_o="656" height_o="637" src_o="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-5.png" border="0" width="369" height="569" width_o="369" height_o="569" src_o="http://payload.cargocollective.com/1/0/25627/2042839/brianmfrost-5_o.png" align="left" /> http://www.brianmfrost.com/Best-Buy-Movie-Mode http://www.brianmfrost.com/following/brianmfrost.com/Best-Buy-Movie-Mode Wed, 21 Sep 2011 23:46:25 +0000 Brian Frost Integrated Copywriter 2039045 Movie theaters and cell phones have never been friends, until now. The Minionator is a smart phone app that enhances the actual film experience of Despicable Me. It’s a translator and first-of-its-kind blend of cool Best Buy technology and great Universal storytelling, creating a new level of engagement never before seen in mobile content. The app has been the topic of tech blogs, news outlets and big entertainment publications alike. As of August 2010 Movie Mode has generated over 336,000 downloads and has generated buzz across the movie industry, positioning Best Buy as an innovator and leader on the mobile app and entertainment space. <img src="http://payload.cargocollective.com/1/0/25627/2039045/Picture 4_8.png" border="0" width="147" height="36" width_o="147" height_o="36" src_o="http://payload.cargocollective.com/1/0/25627/2039045/Picture 4_8_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/2039045/Picture 14_1.png" border="0" width="95" height="43" width_o="95" height_o="43" src_o="http://payload.cargocollective.com/1/0/25627/2039045/Picture 14_1_o.png" align="left" /> Tweet http://www.brianmfrost.com/Kraft-Macsurance http://www.brianmfrost.com/following/brianmfrost.com/Kraft-Macsurance Fri, 17 Jun 2011 16:42:33 +0000 Brian Frost Integrated Copywriter 1470606 What would you do if your Kraft Mac & Cheese was stolen from you? What if dad skims a little off the top before it's even served? Are you supposed to use your hard allowance to get more? We created Macsurance to help cover kids in case someone they love eats their share, giving peace of mind to kids across the country who risk losing their favorite food to greedy parents. We worked on the digital portion of this campaign. Macsurance sold out in a matter of hours. <img src="http://payload.cargocollective.com/1/0/25627/1470606/Picture 7.png" border="0" width="530" height="682" width_o="530" height_o="682" src_o="http://payload.cargocollective.com/1/0/25627/1470606/Picture 7_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1470606/Picture 6.png" border="0" width="529" height="632" width_o="529" height_o="632" src_o="http://payload.cargocollective.com/1/0/25627/1470606/Picture 6_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1470606/Picture 8.png" border="0" width="532" height="516" width_o="532" height_o="516" src_o="http://payload.cargocollective.com/1/0/25627/1470606/Picture 8_o.png" align="left" /> Macsurance sold out within 24 hours. <img src="http://payload.cargocollective.com/1/0/25627/1470606/Screen shot 2011-06-27 at 8.55.19 AM.png" border="0" width="534" height="367" width_o="534" height_o="367" src_o="http://payload.cargocollective.com/1/0/25627/1470606/Screen shot 2011-06-27 at 8.55.19 AM_o.png" align="left" /> Coverage arrived in the form a certificate that doubled as a coupon for a free box of Mac & Cheese. <img src="http://payload.cargocollective.com/1/0/25627/1470606/mac.jpg" border="0" width="670" height="867" width_o="1224" height_o="1584" src_o="http://payload.cargocollective.com/1/0/25627/1470606/mac_o.jpg" align="left" /> We also optimized a mobile experience too so people could sign up for coverage on the go. <img src="http://payload.cargocollective.com/1/0/25627/1470606/Picture 3.png" border="0" width="255" height="384" width_o="255" height_o="384" src_o="http://payload.cargocollective.com/1/0/25627/1470606/Picture 3_o.png" align="left" /> http://www.brianmfrost.com/Re-nickname-Shaquille-O-Neal http://www.brianmfrost.com/following/brianmfrost.com/Re-nickname-Shaquille-O-Neal Mon, 06 Jun 2011 14:22:10 +0000 Brian Frost Integrated Copywriter 1549972 On June 1st, after 19 NBA seasons, Shaq tweeted he was retiring and needed a new nickname. Naturally, he asked his Twitter followers for suggestions. Lucky for me, he chose mine. <img src="http://payload.cargocollective.com/1/0/25627/1549972/Screen shot 2011-06-06 at 8.14.46 AM.png" border="0" width="463" height="91" width_o="463" height_o="91" src_o="http://payload.cargocollective.com/1/0/25627/1549972/Screen shot 2011-06-06 at 8.14.46 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1549972/Screen shot 2011-06-06 at 7.52.52 AM.png" border="0" width="434" height="75" width_o="434" height_o="75" src_o="http://payload.cargocollective.com/1/0/25627/1549972/Screen shot 2011-06-06 at 7.52.52 AM_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1549972/shaq.jpg" border="0" width="493" height="375" width_o="493" height_o="375" src_o="http://payload.cargocollective.com/1/0/25627/1549972/shaq_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1549972/Picture 3.png" border="0" width="515" height="465" width_o="515" height_o="465" src_o="http://payload.cargocollective.com/1/0/25627/1549972/Picture 3_o.png" align="left" /> http://www.brianmfrost.com/Boulder-Bcycle http://www.brianmfrost.com/following/brianmfrost.com/Boulder-Bcycle Tue, 31 May 2011 17:41:24 +0000 Brian Frost Integrated Copywriter 1524655 <img src="http://payload.cargocollective.com/1/0/25627/1524655/Picture 3.png" border="0" width="391" height="63" width_o="391" height_o="63" src_o="http://payload.cargocollective.com/1/0/25627/1524655/Picture 3_o.png" align="left" /> We launched a bike sharing program here in Boulder called Bcycle. It was one of the first systems installed in the United States. After pushing cheeseburgers on overweight Americans, this project had redeeming value for me. The city had very little money. Here are a couple things we created. <img src="http://payload.cargocollective.com/1/0/25627/1524655/IMG_1592.JPG" border="0" width="670" height="500" width_o="2048" height_o="1529" src_o="http://payload.cargocollective.com/1/0/25627/1524655/IMG_1592_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1524655/IMG_1593.JPG" border="0" width="670" height="500" width_o="2048" height_o="1529" src_o="http://payload.cargocollective.com/1/0/25627/1524655/IMG_1593_o.JPG" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1524655/launch-day.jpeg" border="0" width="670" height="500" width_o="1000" height_o="747" src_o="http://payload.cargocollective.com/1/0/25627/1524655/launch-day_o.jpeg" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1524655/2.png" border="0" width="567" height="368" width_o="567" height_o="368" src_o="http://payload.cargocollective.com/1/0/25627/1524655/2_o.png" align="left" /> Using reverse graffiti we mark the future Bcycle bike stations around town. <img src="http://payload.cargocollective.com/1/0/25627/1524655/4.png" border="0" width="577" height="423" width_o="577" height_o="423" src_o="http://payload.cargocollective.com/1/0/25627/1524655/4_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1524655/Picture 2.png" border="0" width="519" height="701" width_o="519" height_o="701" src_o="http://payload.cargocollective.com/1/0/25627/1524655/Picture 2_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1524655/Picture 5.png" border="0" width="486" height="684" width_o="486" height_o="684" src_o="http://payload.cargocollective.com/1/0/25627/1524655/Picture 5_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1524655/5739814679_7b73ee35fd.jpeg" border="0" width="500" height="375" width_o="500" height_o="375" src_o="http://payload.cargocollective.com/1/0/25627/1524655/5739814679_7b73ee35fd_o.jpeg" align="left" /> http://www.brianmfrost.com/To-Catch-A-Douchebag http://www.brianmfrost.com/following/brianmfrost.com/To-Catch-A-Douchebag Sat, 19 Feb 2011 04:32:50 +0000 Brian Frost Integrated Copywriter 1077200 I started a fake internet dating profile to see what guys would say to a beautiful girl. These are the messages they send me....I mean her. www.tocatchadouchebag.com Follow @CatchaDouchebag <img src="http://payload.cargocollective.com/1/0/25627/1077200/Picture 8.png" border="0" width="670" height="475" width_o="1209" height_o="858" src_o="http://payload.cargocollective.com/1/0/25627/1077200/Picture 8_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/0/25627/1077200/Picture 6.png" border="0" width="634" height="949" width_o="634" height_o="949" src_o="http://payload.cargocollective.com/1/0/25627/1077200/Picture 6_o.png" align="left" /> http://www.brianmfrost.com/Best-Buy-Future-Proof http://www.brianmfrost.com/following/brianmfrost.com/Best-Buy-Future-Proof Thu, 17 Feb 2011 21:42:57 +0000 Brian Frost Integrated Copywriter 308671 OBSOLESCENCE IS OBSOLETE We created this campaign based on the insight that consumers fear purchasing the latest and greatest tech because it will be made obsolete instantly. The idea here is that Best Buy can "Future Proof" your TV's, smartphones and laptops so you don't have to worry about being left in technology's dust. Cut downs: Tweet